Since 2017, we’ve helped investors secure over 260 properties, complete 250 renovations, and manage 230 rentals — while building our own £2m+ portfolio along the way.
Why It Matters for Sub-£100k Investors
Additional Market Evidence
Summary
If you’re investing with a budget of under £100k, the North West remains one of the best-performing and most affordable parts of England. You benefit from low entry prices, growing demand, capital growth outpacing much of the country, and strong rental yields
“UK house prices rose again in August, up by +0.3% (£932), marking the third consecutive monthly increase. The average property price now stands at £299,331 – a new record high – although annual growth has eased slightly to +2.2%.
“The story of the housing market in 2025 has been one of stability. Since January, prices have risen by less than £600, underlining how steady the market has been despite wider economic pressures.
“Affordability remains a challenge, but there are signs of improvement. Interest rates have been on a gradual downward path for nearly two years, and many of the most competitive fixed-rate mortgage deals now offer rates below 4%.
“Combined with strong wage growth – which has outpaced house price inflation for nearly three years – this is giving more prospective buyers the confidence to take the next step. Summer is typically a quieter period for the market, so the recent rise in mortgage approvals to a six-month high is an encouraging sign of underlying demand.
“While the wider economic picture remains uncertain, the housing market has shown over recent years that it can take these challenges in its stride. Supported by improving affordability and resilient demand, we expect to see a slow but steady climb in property prices through the rest of this year.”
First-time buyer affordability improves
“Though overall prices have edged higher, average property values for first-time buyers moved in the opposite direction over the summer, a trend that will be welcomed by those looking to get on the ladder.
“For those able to overcome the hurdle of saving a deposit, the numbers increasingly stack up. The typical first-time buyer property now costs £237,577, down -0.6% since May. On a 95% LTV mortgage over 30 years, that could mean monthly repayments of around £1,179 compared to the average UK private rent of £1,343.”
Amanda Bryden, Head of Mortgages, Halifax,
Across England, there remains a clear North/South divide. The North East, North West, and Yorkshire & the Humber all recorded annual growth above +4%, making them the fastest-rising regions.
By contrast, the South West saw prices fall -0.8% over the past year, the first UK nation or region to record an annual decline since Eastern England in July 2024 (-0.2%).
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